Dancing On Ice contestant Connor Ball was bleeding from his chin after suffering an injury moments before broadcast.
The Vamps musician took to the ice on Sunday night with his partner Alexandra Schauman to perform a Charleston to Take That's Out Of Our Heads.
However, as he received his score from the judges straight after the performance, an injured Connor clutched a tissue to his chin while blood was visible on his white shirt.
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Host Stephen Mulhern explained that Connor was meant to open Sunday’s show, but had cut his chin open just before broadcast.
Stephen said: "I don’t know if you can see this but Dancing On Ice is completely live and Connor was meant to open the entire show, but had an accident before the show.
"He had stitches before the show so he couldn’t go on first and they have now opened up."
Connor said: "I was a bit stressed about the spin so I kept trying to perfect the spin and I slipped out and smacked my face on the ice."
Stephen then told the the star to "get it seen to" adding that paramedics were on standby.
However fans were amazed when the judges continued to critique their performance including Ashley Banjo who said: ‘Still coming out with blood on your face takes some guts.
"You looked a little concerned but now I know why."
Connor scored 33 out of 40 but viewers felt he deserved more because of his injury.
@JamieBolton tweeted: "Connor was bleeding and had a tissue over his face, but they still made him stand there to hear his feedback."
@bunnybeebumble said: "They couldn’t have hurried up with their comments??? why did they make Connor stand there that long clearly in pain and bleeding everywhere while they rambled on!!"
And @moore95_pamela said: "If Connor was bleeding during a rugby match, they'd take him off to have it treated...not stop him for a 3 minute chat about how it occurred."