ITV boss Kevin Lygo has said the broadcaster will "sit down and review" Love Island when the series ends.
The dating show has been the subject of more than 5,000 complaints to broadcasting watchdog Ofcom in the past two weeks. Many have related to alleged misogynistic behaviour by some of the male contestants.
But Mr Lygo, managing director of ITV Studios, stressed they were "very happy with the way it has gone so far".