An MP has put it to ITV chief executive Dame Carolyn McCall that This Morning producers refer to their audience as "Tower Block Tracys".
Dame Carolyn looked taken aback at the allegation and insisted she has "never heard" the term before. The accusation came as the ITV boss was grilled at a hearing on Wednesday following Phillip Schofield's exit from the show.
She said both Phillip Schofield and the man he had an affair with "repeatedly denied" allegations of a relationship, adding that ITV would have taken action, but no evidence of the relationship appeared during on-going reviews.
READ MORE: ITV This Morning boss 'made a mistake' after Phillip Schofield exit
In his final question to Dame Carolyn, MP John Nicholson asked: “Can you confirm that daytime production staff at This Morning referred to their audience in production meetings as ‘Tower Block Tracys’?”
When Dame Carolyn denied ever hearing the phrase, MP Nicholson claimed a "number of people" had told him it was used, the Express reports.
Dame Carolyn doubled down and said: “I’ve never heard that. It’s not what ITV would be looking at as a target audience.” She then stated that the broadcaster would not describe the ITV audience in that way, but that the daytime team on every ITV show really “cares about the audience”.
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