ITV's Queens For The Night is said to have been dropped by the network after failing to secure a large number of viewers which will be a blow for host Lorraine Kelly.
The programme saw several male celebrities including Adam Woodyatt and Coronation Street actor Simon Gregson become drag queens for the night, with the help of Kitty Scott-Claus and Myra Dubois.
But after just one series, the show will not be broadcasted again despite network bosses having hopes that it may become a frequent series for viewers to enjoy.
Sources claim that after just one series which aired last year, it will not be returning any time soon but there is scope to revive it in the future.
"The show was always thought of as a bit of a 'special' for ITV but there was always the hope it might take off and become a series," an insider said before adding: "That hasn’t happened but it’s the kind of programme channel bosses could bring back sporadically."
They went on to tell The Sun: "It was a bold choice for ITV1 on a Saturday but a worthy one."
Last year, ITV announced the glamourous show would be transmitted with Lorraine Kelly welcoming the likes of Melanie C, Rob Beckett, Courtney Act and Layton Williams sitting on the judging panel. Whereas the likes of Love Island star Chris Hughes, rugby ace Joe Marler and Mr Motivator all swapped their regular appearance to become drag queens.
At the time of announcing the show, Lorraine couldn't contain her joy as she exclaimed: "I'm so excited to be hosting this show.
"I am a huge fan of Drag and can not wait to see a host of well-known stars embrace this uniquely wonderful and uplifting skill. It's a show that will have humour, warmth and above all lots and lots of glamour, I can't wait to get started."
Meanwhile, Spice Girls legend Melanie C added: "I've always been a huge fan of drag and in 2019, I was lucky enough to do a World Tour or Prides with some of the most wonderful and creative queens out there! On that tour, I really learnt what's needed to cut the mustard on this fabulous world and I can't wait to see how our celebrities measure up with their incredible mentors guiding them every step of the way."
Fellow judge Courtney Act said: "This is going to be a fabulous show. The celebrities might be new to this, but I won't hold back with my critique. They might all be experts in their own fields but they're stepping into my domain now and I want to see some exceptional performances. The bar is high so they need to bring their 'A' game."
The Mirror has approached ITV for comment.