LONDON: Comcast's Sky has agreed to buy the broadcast channels and streaming service of Britain's ITV for £1.6 billion ($2.13 billion), creating a British champion with the scale to compete with global players like Netflix, Amazon and Disney.
Sky CEO Dana Strong said the deal, announced on Monday and confirming a recent Reuters story, was a "defining moment", one of the biggest in the history of British broadcasting. It will now face scrutiny from regulators and lawmakers.
