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The Guardian - AU
The Guardian - AU
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Ed Coper

It’s the algorithms, stupid: why Karl Stefanovic followed Joe Rogan in building on our worst instincts

Karl Stefanovic
Karl Stefanovic ‘saw the road ahead and headed for a world controlled not by editors and advertisers but by algorithms and engagement’, writes Ed Coper. Photograph: Don Arnold/WireImage

Pity the careers adviser for journalism students these days. In 2026 as a journalist you are more likely than in any other period to be laid off, replaced by AI or, worse, killed for doing your job. Lucky enough to escape those fates? Prepare to be paid less for doing more.

Don’t get me wrong: the business of getting information out there to the masses is booming like never before. Day after day, people are forging lucrative careers just by picking up a microphone and camera and calling it news. It just sucks to be in the business of quality information.

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