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The Guardian - UK
The Guardian - UK
Entertainment
Emma Loffhagen

‘It’s more than just fairy smut’: Inside the UK’s first romantasy bookshop

A new pink fronted shop, Bad Girl Books in Oxford, with a queue outside
‘Readers need a forum to celebrate these books without reductive messaging’ … Bad Girl Books in Oxford. Photograph: Jill Mead/the Guardian

‘We left Warrington at 5.15am this morning to get here,” Emma tells me, standing in a queue that stretches down Walton Street. It is just after 9am on a Saturday in Oxford, the students are still in bed and the tourists have yet to descend on the city, but this corner of Jericho is already buzzing.

Oxford is rarely short of literary pilgrims. Every year, visitors flock to the colleges and libraries that shaped writers including JRR Tolkien, CS Lewis and Iris Murdoch. But this crowd is here for something a little different. Instead of queueing for the Bodleian, they’re swapping recommendations for dragon riders and faerie kingdoms. Women clutch tote bags emblazoned with quotes like “hot girls read smut”, and compare their favourite “morally grey” heroes.

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