I hate to say it, but I only recently became a bit of a bedding snob. Up to this point, I felt comfortable grabbing a set of cotton sheets from, say, IKEA, and calling it a day. The approach got me far, and I wouldn't fault you if you've operated similarly, but recently I was offered the opportunity to test some bedding from Cozy Earth, the über-soft loungewear retailer that has parlayed that same material success to become one of the best bedding brands, particularly in the US, and well, consider me converted.
The old me wouldn't have found it necessary to splurge this much for a plush duvet and a luxurious set of sheets, but the new me — the one that has just spent two weeks under Cozy Earth's new Bamboo Quilt — can hardly believe I went so long without taking the plunge.
