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Fortune
Fortune
Nick Lichtenberg

‘It’s crazy they invented it’: Nate Bargatze on the bright future of skilled trades, the urgency of live experience, and the coming of AI

b (Credit: courtesy of Ford Motor Co.)

Nate Bargatze was once paid to go door-to-door reading water meters. Now, he’s selling out arenas and building a theme park.

The contrast helps explain why Ford enlisted Bargatze, a comedian who did not attend college, to make the case for skilled-trades careers at a moment when employers are warning that the U.S. lacks enough electricians, technicians, maintenance workers, welders and other people who keep the physical economy running.

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