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Asharq Al-Awsat
Asharq Al-Awsat
Lifestyle
Asharq Al-Awsat

Italy’s Ferragamo Appoints Maximilian Davis as New Creative Director

Ferragamo Italy Maximilian Davis Salvatore Ferragamo Marco Gobbetti
A woman walks past a Salvatore Ferragamo shop in Singapore May 19, 2017. (Reuters)

Italy's Salvatore Ferragamo said on Monday it had appointed Maximilian Davis as creative director, starting from March 16, in a further step by the luxury group to refresh its products and boost sales.

Last week Chief Executive Marco Gobbetti said he planned to appoint a new creative director to inject "energy and newness" in the product range.

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