An Italian holiday hotspot is putting a stop to people wearing swimming costumes or going shirtless in public.
Tourists could be fined as much as €500 euros or £420 for flouting rules that have been put into effect for causing "discomfort" to locals.
Sorrento, which is situated near the Amalfi Coast and Positano, is popular for its stunning vistas. However, some tourists are ruining the view and risking the "quality of life" of residents, said mayor Massimo Coppola.
"No more with indecent behaviour," declared Coppola when he signed an ordinance in July that enacted fines from €25 to €500. "That's why I signed the ordinance that prohibits people from walking around with a bare chest as well as in swimming suits."
"These types of behaviours can be considered as a cause for unease and discomfort for both Sorrento residents and tourists."
The mayor said the fines are designed to protect the "worthiness of living" in Sorrento's public spaces. He continued: "In this way, we want to protect and improve the worthiness of living, quality of life, and the decor inside the city centre and public spaces."
Sorrento is on the Sorrentine Peninsula south of Naples. Its dramatic coastline is a glamorous destination for its steep cliffs, shimmering views of the Mediterranean, and colourful houses.
Officials in Spain are also cracking down on swimwear. It's against the law to wear swimming trunks, a bikini, or go shirtless outside the beach in Barcelona and Majorca. Offenders could be fined up to £260 in Barcelona and up to £500 in Majorca.
Don't miss the latest news from around Scotland and beyond - sign up to our daily newsletter here .