
In a sublime example of the internet's "I made this" effect, an Italian TV channel temporarily took down Nvidia's March 16 video "Announcing Nvidia DLSS 5" via copyright strike, claiming the content as its own.
As reported by NikTek on X.com, the DLSS 5 reveal trailer was unavailable in Italy for more than 24 hours, with the message "This video contains content from La7, who has blocked it in your country on copyright grounds" taking its place. While we're doing a little reverse-engineering here to understand what happened, La7 seemingly used footage from DLSS 5 in a recent broadcast, then started issuing copyright claims based on that footage.