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RideApart
RideApart
Sport
Enrico Punsalang

Italian Scooter Maker Lambretta Seeks New Lease On Life In India

The classic scooter has pretty much become synonymous with the iconic Italian brand Vespa. However, more than half a century ago, another Italian scooter maker challenged the legendary Wasp. I’m talking about none other than Lambretta, an Italian scooter manufacturer that seemingly faded into the abyss of memory towards the end of the twentieth century.

Yes, Lambretta did make a comeback in 2017, in the form of the V series of scooters derived from Taiwanese brand SYM’s Fiddle scooter. However, the brand never seemed to gain the traction it was hoping for. Perhaps now, things are turning to their favor, as the brand is set to enter the Indian market, as well as set up a manufacturing facility to cater to both the domestic and international market. The man largely responsible for the resurrection of the Lambretta brand is Walter Scheffrahn, a Dutch investor and Lambretta enthusiast.

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