Italian motorcycle manufacturer SWM is mostly known for its enduro and dual-sport models. With limited operations outside of Italy, the company’s products are available in select European markets, and until recently, focused mostly on small to mid-displacement two-wheelers. At EICMA 2022, however, SWM made it clear that it wanted to expand its horizons.
On showcase during the Milan motor show was a brand new heavyweight cruiser called the Custom V1200. Developed by Chinese motorcycle manufacturer Shineray, the company which acquired the rights to SWM back in 2014, the Custom V1200 is clearly a step in the premium direction, and could possibly hint at more high-displacement models under the SWM brand. Chinese-made cruisers have been gaining popularity in recent times, with models from Loncin, QJ Motor, and Benda making headlines recently. Let’s take a closer look at SWM’s interpretation of a big V-Twin cruiser, shall we?
