The mayor of an Italian town has banned hairdressers and barbers from shampooing their customers’ hair twice in an attempt to conserve water during one of the most severe droughts in decades.
Carlo Gubellini, the mayor of Castenaso, near Bologna in the Emilia-Romagna region, said thousands of litres of water was squandered each day through double-shampooing, which many hairdressers believe is beneficial, and hence double-rinsing.
