Here we are again, treading the same tired territory as the cult of forgetfulness bellows out a familiar refrain towards another pre-eminent and once-in-a-generation athlete.
It has been almost exactly 10 years since Adam Goodes was abused by a young Collingwood fan at the MCG, sparking off a lamentable chain of events that resulted in him being hounded out of the game. While some would argue that we have come full circle, the attentive eye and ear would say that the broader culture has been idling at a standstill.