Sad news coming out of Tottenham this week: Ryan Norys’s talk at the South by Southwest festival on Friday will no longer take place. The club’s chief revenue officer, who has overseen a 40% rise in commercial revenue over the past three years, was due to speak on “how Tottenham is evolving beyond football to become a global cultural brand”. And given the rich seam of cultural content Spurs have been providing the world over recent weeks, you have to say it’s been a stunningly successful initiative.
Alas, when Norys posted an advertisement for the event on his LinkedIn page this week, Spurs fans exploded with anger, forcing the talk to be cancelled. Fortunately, those still interested to see how Tottenham are evolving beyond football can simply observe their recent performances on the pitch. Igor Tudor’s Tottenham Hotspur: proudly evolving beyond defending. Beyond possession. Beyond goalkeeping. Beyond tactics, beyond teamwork, beyond competence, beyond the basic bipedal human ability to stand up straight. And – who knows? – perhaps even beyond the Premier League.
