It was 'high steaks' for shoppers hoping to bag some of the new Greggs clothing as it launched in Newcastle's Primark.
Shoppers queued up outside of the Northumberland Street store before it opened at 8am on Saturday, February 19, to be among the first to get their hands on Greggs branded hoodies, T-shirts, and boxers as soon as they hit the shop floor.
The collection proved to be so popular that it sold out within hours of it going on sale, with a £8 Greggs branded bucket hat proving to be the most popular item.
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"We had a queue of 30 to 40 customers at the front doors waiting to get in this morning," a Newcastle Primark staff member said.
"It has been so popular that a lot of the products have sold out within the first five minutes.
"Customers were asking for sizes as soon as we were opening the boxes of stock. It was crazy."
Primark staff said that the average customer was spending around £60 on the Greggs range with the novelty £8 bucket hats selling out within minutes.
Boxers, socks featuring the Greggs logo and sausage rolls were also amongst the most sought-after items on launch day.
Primark staff believe the "novelty effect" and the popularity of the Greggs brand in the North East has made the collaboration such a success.
"Customers have been a real mix of ages - both old and young and men and women," a Primark staff member said at the Newcastle store.
"They are looking to get items for stag dos and festivals."
Primark said that more stock - including the highly-anticipated Greggs trainers - would be coming into the Newcastle store on Tuesday morning, with the shop set to open from 8am.
James Okello, 33, from London, was one of the first customers through the doors of Primark when it opened on Saturday morning to get his hands on Greggs boxers and sliders.
"I'm not a big Greggs fan, but it's just funny and a bit of a laugh," he said.
"I think it will be fun to turn up to work in the sliders!
"I'm going to come back for the trainers on Tuesday."
Amy Hutchinson, 34, from Brighton, had come in early to buy the Greggs sliders ahead of her holiday to the Dominican Republic.
"I only found out about it the other day and thought, 'this is mint,'" she said.
"I'm going on holiday soon and my other half was saying, 'you are not wearing them on holiday,' which made me want them even more!
"I also really wanted the bucket hat but they have sold out.
"I am a big fan of Greggs, I always get a sausage and bean melt or their toffee muffins.
"It is 100% the novelty value, I think it is class.
"When Aldi brought out their range I wasn't such a fan, but Greggs is iconic.
"It is a whole northern thing."
The Greggs range also includes branded tracksuit bottoms and T-shirts with one featuring a picture of a sausage roll along with the words "iconic".
Sophie Kelly was there with dad Keith Kelly picking up a white Greggs hoodie which she will wear to her dance classes at Newcastle College.
The 17-year-old from Gateshead said: "I am a big Greggs fan.
"I was shocked when I heard they were doing the collaboration with Primark, I just didn't expect it.
"I just wanted to come down and check it out."
Dad Keith Kelly, 49, said: "I saw the photos of the pasties in mannequin pockets and then I saw the Greggs trainers on Instagram and I went, 'you're joking!'
"It's a bit of fun, it's a laugh and it's good to support a northern brand."
