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Creative Bloq
Creative Bloq
Technology
Rosie Hilder

"It was an extremely complicated production": How we made Cannonball!

Cannonball!, book made by Taxi Studio, spread showing an open book with a pop up bird and books underneath.

Design agency Taxi Studio doesn't want to be forgotten. And instead of creating a retrospective of work to celebrate its 20th birthday like many of its peers, it decided to wait a year and celebrate its 21st instead, with a beautifully illustrated book complete with pop-ups, velcro and gorgeous print finishes. 

As part of our How we made series where we discover the processes behind creative projects, I spoke to Taxi Studio's founder and CCO, Spencer Buck; Rebecca Sutherland, who illustrated the book and created the "paper mechanics"; and Fenton Smith from Printsmith Productions, who printed it.

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