Jill Spiegel, President of PGA TOUR Superstore, is in a unique position to observe the seismic shifts happening across the golf world. Joining the company when it had just 11 stores and was struggling financially, Spiegel, who was originally brought on for her strong retail background, has helped lead the transformation of the brand and, by extension, reflect the changing face of the game itself.
I was keen to sit down with her and find out how a focus on modernity and diversity has fuelled such massive, profitable growth.
