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The Guardian - UK
The Guardian - UK
Entertainment
Scott Bryan

‘It taught me about brainwashing’: how reality show stars fell for a fake Prince Harry

Hicks, looking superficially like Prince Harry, is mobbed by girls taking selfies with him
Faking it … Matt Hicks pretending to be the prince in I Wanna Marry ‘Harry’, the 2014 reality show Photograph: Fox/Fox Image Collection/Getty Images

Next month marks a decade since one of the most ridiculous reality shows ever aired on television. I Wanna Marry “Harry” was a dating show in which 12 American women dated Prince Harry, then the world’s most eligible bachelor. Only, obviously, it wasn’t him at all. The “Harry” in question was a lookalike: according to the show, a “99% lookalike” (I will let you be the judge).

Airing on Fox in the US before making its way to ITV2, the reality show consisted of the dozen potential girlfriends being whisked to a secluded mansion in the Berkshire countryside, then going on a series of dates with the fake prince. It was constantly implied by the production team that they were in the presence of royalty: Harry was even referred to as “sir”, when really he was plain old Matt Hicks, an environmental consultant from Exeter who had had his hair dyed ginger. The stunts for the ruse were quite something: from “sir” being whisked away by men in sunglasses after a “security incident”, to fake paparazzi invading a date before being tackled to the ground. Fake Harry was even Photoshopped into an image alongside the real Prince William for a potential date to stumble across while Hicks went to the bathroom.

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