Growing up at a time when the number of television channels in most UK households could be counted on one hand often resulted in limited viewing experiences. Once a year, towering men with giant chests, bulging arms and legs like logs would burst on to the screen and start lifting very heavy things. They would run with big weights known as atlas stones, or pull lorries until they looked like they might explode, all in the hope of being declared “the world’s strongest man”. You’d hear names such as Magnús Ver Magnússon in pubs and playgrounds. In a pre-streaming age, The World’s Strongest Man was a TV phenomenon – by 2005, it was being broadcast to an estimated worldwide audience of 220 million.
For years, the focus was on the men. However, fast-forward to November 2022 in Liverpool’s M&S Bank Arena, and you would find Donna Moore, Andrea Thompson and Rebecca Roberts high-fiving their male teammates as they scurried back and forth on a relay race, carrying 100kg logs under their arms with alarming ease. That’s when the mixed-gender UK team took on the US in The World’s Strongest Nation, a new event that placed the two countries head to head.
