Warner Bros. Pictures and DC Comics' "Blue Beetle," the first live-action Latino superhero film, leapt over some high barriers to top the box office in its debut weekend, displacing Warner Bros. behemoth summer hit, "Barbie."
Because the cast of "Blue Beetle" was sidelined from promoting the film due to the actors' strike, Latino organizations wrote an open letter calling on audiences to watch the movie in theaters, and fans started their own social media campaigns under the banner #bluebeetlebattalion to drive turnout. They managed to pull out a victory.
