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WEKU
WEKU
Politics
Ximena Bustillo

It takes lots of money to win elections. Here's what you need to know

This photo illustration shows the mugshot of former President Donald Trump next to a website called Trump Save America JFC, a joint fundraising committee on behalf of Donald J. Trump for President 2024, which is selling merchandise bearing his mugshot. (Stefani Reynolds/AFP via Getty Images)

Television ads, logos, stickers, staplers and staffers. They are all needed to run political campaigns. And they all cost money.

Fundraising is one of the key components of political campaigns. Candidates spend a significant period of time talking to donors and mobilizing grassroots donations in order to keep their campaigns alive.

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