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The Guardian - US
The Guardian - US
Entertainment
David Smith in Washington

‘It’s unsustainable’: can Hollywood survive without transformation?

strikers with signs outside Paramount studios
‘There’s just a much greater competition for people’s attention and so for what it takes to get people to show up and pay $15 to go to a movie, the threshold has been raised’ … writers and actors on strike. Photograph: Valérie Macon/AFP/Getty Images

It was a pink mushroom cloud that even enveloped the White House. “Did you see Barbie or Oppenheimer this weekend?” a reporter asked the press secretary, Karine Jean-Pierre. She replied: “I knew I was going to get that question. I did not. But heard that it did very well.”

Both films did very well: Barbie collected $162m in ticket sales while Oppenheimer, about the father of the atom bomb, earned $82.4m. It was comfortably the best weekend at the domestic box office since the coronavirus pandemic. But when future historians come to study the “Barbenheimer” phenomenon, they may still have a question: was this the dawn of a Hollywood renaissance or glorious last stand of an industry in decline?

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