While plastic pollution is an ongoing environmental concern, it can be difficult to raise awareness in fresh ways that engage general audiences. To tackle this, Danish NGO Plastic Change has released a provocative new campaign drawing attention to the dangers of microplastics in a wholly unconventional way.
The best adverts are built to spark conversation and stop us in our tracks, and Plastic Change's new ad is no different. Appropriating the saucy visuals of underwear branding, the playful yet powerful campaign is a perfect example of how subverting expectations can make a huge visual impact that resonates with audiences for good.
