Emmy award-winning Justin Barnes is the founding partner and executive creative director of Versus, a creative studio constantly reshaping the brand and entertainment sphere with fearless originality. Crafting ideas built to move people, Justin's work spans campaigns, films, design systems, and original IP, all shaped by a relentless drive to make something fresh and innovative.
In a world of ever-evolving creative trends, it can be difficult to stay relevant while standing out from the crowd – a skill that Justin has come to master across his career. Kicking off our new 5 Questions series, I caught up with Justin to discuss the future of the industry, his creative pet peeves and the value of "ownable originality".
