‘It’s the brands’ job to paint a picture of what’s possible for athletes’ - meet Varlo, the only Black-owned cycling apparel company in North America

Varlo Founder Soj Jibowu and some of the Varlo sponsored athletes

Not every day do you get to chat with someone who can speak four languages (English, Portuguese, Spanish, Yoruba), is a collegiate track and field record holder and is making waves in the cycling industry. Yet 40-year-old Soj Jibowu, founder and owner of Varlo Apparel, is about as humble as they come. 

Jibowu launched Varlo Sports in early 2020 and remains a relative newcomer to the bustling and at times challenging, cycling apparel scene.