Kerry great Pat Spillane claims the GAA's condensed Championship format is 'absolutely stupid' and akin to 'speed dating at its very worst'.
The eight-time All-Ireland winner didn't hold back with a stinging appraisal of the GAA's move to wrap up inter-county activity by August.
Speaking on the new The Game on Sunday podcast, Spillane said the GAA isn't giving its flagship competitions 'a chance to breathe' anymore.
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He argued that the GAA has also 'allowed every other sport unrivalled exposure' by concluding the All-Ireland championships in July.
And with hurling in mind he queried how ending his native Kerry's season in mid-May can help them develop, blasting the entire situation as 'baloobas, bananas and crazy'.
"We're not giving our competitions, our top games, our top teams, a chance to breathe," said Spillane.
"It's speed dating at its very worst, it's box ticking, it's absolutely stupid.
"On top of everything else, not alone is it unfair on the senior inter-county players but it's unfair on spectators who are being asked to fork out huge amounts for an increased number of matches.
"It's absolutely crazy scheduling, it's absolutely bonkers. Instead of looking after players we are actually, both club and inter-county, giving them extra games. Yes, I can see in theory that it's not bad, the split season, in theory it's a good idea but it still needs a lot of tweaking and don't get me started on playing an All-Ireland final (in July).
"Take the Kerry hurlers, their season finished last Sunday week. This is a county that's trying to develop and improve their hurling, they finished their season on the 13th of May and it'll be next February before they start another national competition.
"Are you telling me that's a good way of promoting hurling in Kerry? No, it's not."
On the decision to bring forward the All-Ireland senior finals from their traditional September slots to late July, Spillane had a cut at that too.
He said: "We have taken our two key products, inter-county football and inter-county hurling, off the shop window in July and taken them out of that shop window for seven months and allowed every other sport unrivalled exposure, unrivalled publicity."
Spillane is joined on the new podcast by Cork hurling great Tomas Mulcahy and former Sunday Game anchor Michael Lyster.
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