Last December, Netflix released an exhaustive report entitled What We Watched, detailing the time its subscribers spent watching every film and television programme on its platform. One of the biggest surprises was the sheer number of foreign-language productions we consume. In total, these productions accounted for a full third of all streamed Netflix content.
And leading the way was South Korea. The report revealed that, following the planet-conquering phenomenon that was Squid Game, the K-drama series The Glory was the third most-watched Netflix show globally. This, you have to admit, is incredible. There is a huge global hunger for Korean output. If it comes from South Korea, people will watch it in their droves.
