On a Wednesday night in late March, the inside of Stamford Bridge’s Tea Bar is decked out by Baller FC, a collective which hosts women’s football watch parties. The group’s DIY decor taps right into women’s football fandom. There is a cardboard cutout of Chelsea’s Emma Hayes. “In Sarina we trust,” reads a flag with an illustration of the Lionesses’ manager. Posters commemorate the seven grassroots teams invited here to celebrate their achievements. This evening’s party culminates in Chelsea’s Champions League fixture against Ajax at Stamford Bridge, with tonight’s guests given free tickets.
It’s the second time Baller FC has teamed up with Chelsea – Fran Kirby popped by at the last event – and is indicative of the collective’s success since being set up by a group of friends in 2022. As women’s football fans, they were tired of scouring the capital trying to find a pub that would put on games. For the Women’s Euros in 2022 they took over a pub in east London, hosting watch parties for every one of the tournament’s 31 games. Crucially, they wanted the women’s football to be the main focus and not shunted to the sidelines for, say, a clashing men’s sports fixture.
