Ah, the festive season — when a trip to the pub suddenly feels far more exciting, your sequin pieces finally make it out of hibernation, and brands pull out all the stops to deliver maximum Christmas spirit (and sales). But this year, one label is clearly leading the charge, and all the chicest people we know are lapping it up. That brand? Ralph Lauren. Though its recent resurgence stretches back further than the start of December.
To prove the brand’s popularity with a real-life example, I’m currently living in a tiny town on the Portuguese coast where the high street consists of six shops: a butcher’s, a greengrocer’s, an estate agent’s, a bakery and — you guessed it — a Ralph Lauren Home. And with that, I rest my case. Ralph Lauren is officially everywhere. Yet the key question remains: why is the near-60-year-old brand leading the field once again?
