Elon Musk and AI are two things a lot of people would probably like to see less of in the news, so I apologise for adding to the incessant headlines. But the story today confirms something many have long suspected: they're both potentially bad for branding.
A new study by the Global Risk Advisory Council has highlighted AI misuse and an association with the Tesla CEO as the biggest current risks to brand reputation. With all those anti-Tesla adverts around, I'm not surprised.
