Teasers for the Zara x Bad Bunny collaboration began the moment he stepped foot on the Super Bowl LX halftime show stage. He made Super Bowl history in a custom Zara outfit, the Spanish retailer's first step toward being named fashion search engine Lyst's "breakout brand" of Q1. Now, Zara x Benito Antonio is sure to drive just as much conversation.
Over the weekend, a surprise Zara pop-up inside San Juan's Plaza Las Américas mall gave fans the chance to shop the collaboration before the rest of the world even knew about it. According to Harper's Bazaar, the Puerto Rican musician perused the transformed storefront in person, too. Mint green walls and bubblegum pink shelves spotlighted new designs heavily influenced by his personal, elevated streetwear style. Zara locations outside the Grammy winner's home turf won't get the Bad Bunny treatment until May 21, when the entire, 150-piece collection drops online.
