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Fortune
Fortune
Stephen R. Greenwald, Paula Landry

It’s not the first time that technology has upended Hollywood’s business model–but the WGA-SAG strikes could be the last chance for artists to get justice

In Hollywood, where movies and culture mix, a drama is unfolding that's not from a script, but from the actions of actors and writers themselves. The Writers Guild of America(WGA) and Screen Actors Guild (SAG) strikes against the film studios are really about an age-old issue in American entertainment­: the disruptive role of new technologies as they periodically upend the established order. The history of film and the film industry has been shaped by the introduction of new technologies, from sound and color to television and video. Today, it’s streaming and artificial intelligence.

In each case, the industry was wary of these innovations. Television and video were both seen as existential threats. And in truth, they were. However, the players who realized that innovations could be employed to create revenue streams beyond the box office saw profits well beyond any that had existed before. 

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