It has to take something pretty special to get me—and my fellow beauty editor friends—this excited about a lipstick. But the pro who has managed to do it is, of course, Lisa Eldridge. One of the most renowned make-up artists in the world, Lisa knows her way around make-up and its vast and rich history and she's put all of that into her eponymous make-up brand. Her latest launch is a celebration of that, coupled with the future of modern make-up and her efforts for sustainability.
Today, I'm exploring exactly what makes her lipstick so brilliant—the existing legends and the new icons.
