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Fortune
Fortune
Christiaan Hetzner

It’s not just Disney—Warner Bros. Discovery lost millions of streaming subscribers, too

Disney Discovery Warner Bros David Zaslav United States Netflix Bob Iger Warner Bros Discovery
Warner Bros. Discovery CEO David Zaslav (Credit: Axelle/Bauer-Griffin/FilmMagic)

Disney CEO Bob Iger hemorrhaged 4 million streaming subscribers in its fiscal second quarter after his company’s India-based Hotstar video platform lost the rights to Indian Premier League cricket matches. 

Now its David Zaslav’s turn to bleed business after his heavily criticized rebrand of Max, which involved dumping one of the most recognizable names in entertainment—HBO—when merging the respective platforms of Warner Bros. and Discovery in May.

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