Zosia Swidlicka is a creative writer engrossed in the world of art and design. In 2022 she founded Opening Line, a copy studio that aims to bridge the gap between strategy and words. She recently launched her debut publication Between the Lines, a deep dive into the "massive (and misunderstood) world of brand language". Compiled by Zosia, the publication features accounts from a diverse array of writers across the creative industries.
To Zosia, words are the anchor of a brand – the foundational essence of identity that brings a project to life. To celebrate the launch of her new publication, I caught up with Zosia to discuss the intricate symbiosis between writing and design and how she'd like to see it evolve. (For more inspiration, take a look at our interview with Mike Reed, copywriter and creative director at Reeds Words).
