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International Business Times UK
International Business Times UK
Vinay Patel

'It's My Little Way To Give Back': CEO Explains Why Arizona Iced Tea Stayed 99 Cents For 32 Years

Don Vultaggio Arizona Scale AI Snapple
Arizona Iced Tea defies trends with its 99 cent price and big cans. Tech firm Scale AI focuses on merit and intelligence when hiring. (Credit: YouTube Screenshot / Forbes)

Don Vultaggio, who co-founded the company that makes Arizona Iced Tea and remains its CEO, has held the price for their beloved product at a mere 99 cents a can since it launched 32 years ago.

Drawing inspiration from Snapple's success, Vultaggio focused his attention to tea, founding the Arizona drinks company in New York back in 1992. Their signature large cans of iced tea were an instant hit, and Vultaggio continues to run the company with his sons by his side upto this day.

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