Saying your new album is your “most personal yet” is the oldest pop cliche in the book. It’s an easy – or lazy – way to say that fans should be invested in your next record without telling them why, exactly; a tease that buying a copy of the album will get them ever-so-much-closer to the inside of their favourite star’s head. It’s a line used by the media as much as by stars themselves; a cursory Google of “most personal album yet” will bring up examples ranging from Adele to Stormzy to Post Malone. Sometimes, the descriptor is accurate – I would say that Lana Del Rey’s new album actually is her most personal yet – but often it’s what you deploy when you have nothing else interesting to say.
That’s why it was so charming when, at a Q&A earlier this week, British pop singer Ellie Goulding went on record to say that her forthcoming album Higher Than Heaven was her “least personal” album ever. “In the best possible way, this album wasn’t taken from personal experiences, and it was such a relief and really refreshing to not be sitting in the studio going through all the things that happened to me and affected me,” she said. “It’s the least personal album, but I think it’s the best album because I got to just explore other things about myself. I just really, really enjoy writing; really enjoy being a singer.”
