It's official: the curtain has fallen on Fashion Month SS25. In the same month we started to dabble in autumn/winter beauty trends, the fashion and beauty world descended on New York, London, Milan and Paris to showcase the best looks for next spring. And this season, we have seen some seriously standout moments.
For the past month, I have been both tied to my laptop and darting around backstage in order to bring you the very best beauty looks straight from the Spring/Summer 2025 runways. Beyond that, team Marie Claire UK has also put a lot of time into analysing fashion month street style to bring you the most wearable inspiration, including the high-impact beauty at New York Fashion Week, the seriously cool looks at London Fashion Week, the more classic microtrends of Milan Fashion Week and, finally, the super-chic inspiration from Paris Fashion Week.
So, while it might seem odd for us to already be discussing spring/summer trends, if you hate the idea of cold days and dark nights and are looking for some mental escapism, these are the best Spring/Summer 2025 Fashion Month beauty looks I plan on replicating ASAP.
PARIS
Christian Dior
At Dior, Peter Philips, Creative and Image Director for Dior Make-up, took a standard liner look and gave it a lived-in edge. “To create the effect of make-up displaced by physical exertion, I draw a strong line along the lower lash line with the Diorshow On Stage Crayon 099 Black, which I smudge and blend under the eyes,” he says.
Saint Laurent
Powerful, eighties-esque up-dos? Sign me up. I'm all for the slightly androgynous sweep showcased at Louis Vuitton
Dries Van Noten
Flyaway hairs were a very common theme across the whole of Fashion Month, and these wispy strands across the forehead at Dries Van Noten are high up on my list of looks to try come spring.
Balmain
The hair at Balmain, which was created and styled by Sam McKnight MBE, was all about architectural cuts and angles.“Beautifully healthy, super glossy, lustrously smooth straight lengths. Inspired by Olivier’s sharp and architectural collection. With lashings of my Modern Hairspray whilst styling for long-lasting hold and heat protection and finished with a few drops of Love Me Do Nourishing Oil to glossify," says Sam.
Chloé
What is a Fashion Month beauty round-up in 2024 without notable mention of the Chloé-girl aesthetic? For spring/summer, the Chloé girl is wearing her iconic wavy lengths loose and flowing, so I will be doing the same.
Loewe
This pop of shimmery metallic on the eyes at Loewe has been living in my brain rent-free ever since I saw it.
Victoria Beckham
Make-up artist, Lucia Pica, used Victoria Beckham Beauty FeatherFix Brow Gel to create these super-fluffy, full, slightly dishevelled brows.
Vivienne Westwood
Another eighties-inspired hair look was seen at Vivienne Westwood. “A nod to the royalty of the 80s, with blowout flicks and waves juxtaposed with natural hair texture. [We used] Dyson [tools] and my Superlift Root Volumising Spray, Modern Hairspray and Cool Girl,” says Sam McKnight MBE.
Hermès
Hermès played with statement partings in a variety of ways, from angular up-dos to super-side-parted ponytails—and this sleek look is my favourite of the bunch.
Valentino
For spring/summer, there is often a distinct lack of sparkly accessories, but at Valentino hair and head pieces were all the rage.
Chanel
While slicked-back buns still no doubt have their place in Spring/Summer 2025, Chanel's wispier, softer, more ethereal bun is the stuff my hair dreams are made of.
Louis Vuitton
Haircut trends have been working their way towards this moment for a while—yes, Louis Vuitton proved that spring/summer will be the era of the shullet. Sitting somewhere between a shag and a mullet, the shullet offers a softer take on both styles.
MILAN
Fendi
I have been waiting years for realistic bedhead hair to come in, and Fendi has finally granted my wish. Forget piling on styling products to achieve a somewhat polished bedhead look, this upcoming trend looks like the real deal.
Alberta Ferretti
We've been hearing a lot about liquid brunette hair in recent seasons, and it looks like it's here to stay. Alberta Ferretti was all about super-glossy, liquid-like hair in deep, rich tones.
Boss
Is nude lipstick back? Boss sent models down the runway with bronzed, glowing skin and seemingly nude-lined lips.
Jil Sander
On the other end of the lip spectrum, Jil Sander was all about deep, rich, velvety crimson red shades, lined to utter perfection.
Roberto Cavalli
Again, it seems as though undone hair is in the trend game for the long run. Roberto Cavalli was all about embracing natural hair texture and championing light frizz and flyaways.
Max Mara
We didn't need Irina Shayk or Max Mara to prove that the centre-parted bun is the chicest hairstyle known to man, but it's nice to have the confirmation.
Sportmax
Skin gloss was everywhere on the Spring/Summer 2025 catwalks, and this super-dewy look at Sportmax is going straight onto my trend vision board for next year.
Gucci
Lucia Pieroni delivered a stellar take on the graphic smokey eye at Gucci, and I for one, can't wait to give it a go. She used Gucci Stylo Contour des Yeux in 01 Noir to create the smoked-out wings.
Missoni
I've already mentioned that skin gloss proved a recurring theme on the runways, but Missoni really led the way. Diane Kendal, Head Make-up Artist, used Kiko products to deliver the glow, complete with a golden, shimmery highlight courtesy of Kiko Hydra Pro Glow.
Versace
Versace was all about poker-straight hair, and I have a strong suspicion that Gigi Hadid's super-sleek, straight bob is destined for big things.
Bottega Veneta
Lots of hairstylists and designers played with the idea of wet-look, slicked-back roots this season. Bottega Veneta's styles were, in my opinion, the chicest and most wearable—with soft, flowing ends appearing product-less.
LONDON
Harris Reed
Everything about these clumpy lashes speaks to me. "In creating the make-up look for this iconic show, we were inspired by Harris’ Demi Couture world. The heart of the look is captured in the wide-eyed blue & bronze eyes paired the muted doll-like lips and healthy-glow skin. The eyes were the focal point of the look which is drawn in by lashings of mascara creating a pinched lash look in front of a striking cobalt blue or bronzed eye base," says Sofia Tilbury. The look was achieved using the new Charlotte Tilbury Exagger-Eyes Volume Mascara (and individual lash clusters for added theatricals).
The hair was also inspired by old Hollywood and Art Deco references. "The design was carefully crafted to harmonise with the collection’s silhouettes, ensuring that the hair enhances the shapes and forms of the garment. By integrating these vintage influences with modern aesthetics, we aimed to create a cohesive and striking visual that celebrates both the elegance of the past and the bold creativity of Harris Reed’s designs,’’ says Ali Pirzadeh, who created the look for Dyson.
Bora Aksu
Is the beehive... back? After seeing lifted bouffants at Bora Aksu, I think there's every chance we're in for a pouf revival in spring.
SS Daley
Everything about the SS Daley show was pure perfection, but my eyes were on the worn-in, slightly fluffy mermaid waves. It looked like the models had slept with their hair in plaits and unravelled them come morning, and I am here for it.
SABIRAH
SABIRAH's Demi Couture Modest-Wear show was absolutely beautiful, and the make-up was nothing short of perfection. A statement, popping blusher was applied up high, just underneath the eyes—a nod to the collection's theme of 'love'.
Yuhan Wang
It has been a little while since we saw draped blusher on the trend circuit, but if the Yuhan Wang catwalk is anything to go by, it looks like it's back.
Chet Lo
Chet Lo's coloured hair stripes combined with statement crimping delivered, arguably, one of the most iconic beauty looks of fashion month so far. The look was crated by Anna Cofone, Global Creative Advocate for Authentic Beauty Concept. "The hair, which is inspired directly by the clothing, seeks to create a thread across the distinct patterns mimicked in the hair, but also as an evolution from the first collection that I worked with Chet back in September 2022, which also consisted of printed veils. The patterned veils sit on beautifully groomed hair that is hydrated and healthy," she says.
Ahluwalia
I'm a sucker for warm, orange-toned make-up, and I'm desperate to give these sunset lips, seen at Ahluwalia, a go. "I was trying to pay homage to Priya’s heritage, because this collection is all about Jamaica and India and the idea of being home. And when we think about home, it doesn’t matter what time it is or where you are going, you come looking your best. Glowy skin is a must! We played with warm colours—the reds, the oranges, whilst enhancing the natural lips,” says Mata Marielle for Mac. The look used M.A.Ximal Sleek Satin Lipstick in Morange, combined with Mac Lip Pencil in Chestnut.
Richard Quinn
Richard Quinn was all about couture glamour, and it's such a joy to see. While hair was perfectly coiffeured by Sam McKnight MBE to deliver "soft and strong, modern glamour", the make-up embraced supermodel-esque glamour with a more wearable, 2024 edge. “This season there’s so many references to punk, grunge, goth, [but here we used] neutral tones—browns [and] greys elongated on the eye and the lip, giving it a modern twist with no liner and no mascara. It gives a bit of romance,” explains Terry Barber, Global Creative Director of Artistry at Mac Cosmetics. How did he achieve this? With my absolute go-to Mac Paintpot in Groundwork.
JW Anderson
Boyish brows are, hands down, my favourite look of London Fashion Week and JW Anderson was the finest example. Lead make-up artist, Lynsey Alexander used Merit Beauty to execute the look. “The look for JW Anderson this season was focused on elegant, handsome beauty. This is a simple yet considered look-there is a toughness in the eyebrow which we're bushing up to make it bold and masculine, balanced by a feminine sweet pale pink lip. Merit Brow 1990 Gel Pencil is my hero product of this show-it's a super-thin pencil which creates natural brow hair strokes. Each hair can be individually pencilled.Then, we layered with the Merit Brow 1980 Volumising Pomade to create a brushed-up masculine brow," she says.
Roksanda
My favourite overall make-up look from London came courtesy of Roksanda and Dominic Skinner, Director of Make-up Artistry at Mac.“The story of the make-up is really inspired by the National Portrait Gallery. The models look like they are not made up, but instead perfectly untouched, very much real skin [with] this Edwardian quality. Some of them then have this gorgeous, pillowy Blackcurrent Lip. It’s very dark but, surprisingly, with the very cool, flawless skin it doesn’t feel out of place. It’s that idea of the first day of Spring, opening the kitchen door and letting the air in. This sort of crispness that makes you feel good because you know summer's coming. It’s sharp and crisp,” he says. My favourite part of all was the glossy, natural-looking highlight that he achieved by pressing M.A.Cximal Sleek Satin Lipstick in In The Clear into cheeks with the palms of the hands.
When it came to hair, Anna Cofone, Global Creative Advocate for Authentic Beauty Concept, created a wheat-like effect with a super-glossy finish, using Authentic Beauty Concept Glow Spray Serum.
Tove
Of course, one of my favourite minimalist fashion brands, Tove, delivered a perfectly polished skin look. The basis of any skin glow is, of course, skincare, so models were treated to facials from Orveda. The make-up, created with Merit Beauty, was kept minimal. “The look for Tove this season was focused on luxuriously polished, chic beauty. I [told] my team to create coverage where the skin needs it, using The Minimalist Perfecting Complexion Sticks. When skin is perfected and hydrated, you need less coverage. We used the Merit Bronze Balm to contour the face and keep the centre focus on the eyes," says lead make-up artist, Lynsey Alexander.
Emilia Wickstead
Boyish beauty was a theme across many major London shows, but for Emilia Wickstead the plain-faced, boyish glow really reigned supreme. Skin was prepped by Eve Lom facialists, using the super-cooling Smoothing Eye Complex to deliver a bright-eyed look. Make-up was kept very minimal with Code8 products. Make-up artist, Aurore Gibrien says: "For the runway, the idea [was] to have a boyish look—fresh, radiant, with the effect of healthy skin! This was achieved using Code8 Beauty’s Day to Night Foundation, Seamless Cover Concealer and Matte Velour Powder. The Highlight HD Palette aids a glowy complexion, whilst Arch Realist strengthens the brows to emphasise the collection’s balance of power and sensitivity."
16Arlington
Forget lived-in, low-fuss hair looks, next season it's all about the big, bombshell blowout, just like the one Sam McKnight MBE created for 16Arlington. “[We created] bombshell blowouts and sharp chignons inspired by the Brazilian Supermodels of the noughties,” he says. Hair By Sam McKnight Superlift was sprayed into roots, while Save The Do was applied throughout lengths along with Modern Hairspray before fixing hair into velcro rollers.
Simone Rocha
At Simone Rocha, we were introduced to the 'semi-updo', created by Cyndia Harvey using Bumble and bumble products. The hair was gathered at the back and criss-crossed at the crown, using Spray de Mode to create lift.
Erdem
You can always rely on Erdem to deliver theatrically romantic beauty looks, but this season it was all about a more structured, less ethereal hair look. Adam Garland, Global Creative Advocate for Authentic Beauty Concept, explains: “Erdem focused on playing with structure in the clothes, so it was important to reflect that with the hair too. The main look is a strong side-part, creating a graphic, masculine silhouette. The hair is strict and tight at the top, which cascades down into a braid adding that feminine touch. We used the Authentic Beauty Concept Working Hairspray, which also has great heat protection and allows me to make adjustments later. Just before the models took off down the runway, we touched up with Pliable Styling Paste. The texture is creamy and soft, adding that final element of sheen.”
Marques Almeida
While spring/summer beauty looks can sometimes feel quite bland – being based around glowing skin and bronzed cheeks – Marques Almeida was all about pops of colour in a soft way. "It’s in this shape that’s up to the eyebrow, as if you’ve put your thumb in the pan and streaked it across the eyelids. We’ve then got the strong bubblegum pink in this round halo. All the shapes are a little bit wrong, a little bit clumsy and awkward," says Terry Barber, Global Creative Director of Artistry at Mac. This look was achieved using Mac Chromaline in Process Magenta.
Keeping things soft and achievable, the hair had a grungy feel. “Each model has a very different aesthetic and different texture within their hair, and there is an undertone of grunge in there, too. In terms of the products used to create this look and feel, after using a little bit of heat on the hair, we used a product called The Flexible from Session Label, which is a really light hairspray, to keep the hair’s couture shapes in place," explains Nick Irwin, Global Ambassador for Schwarzkopf.
Burberry
At Burberry, my eyes were firmly on the glossy orbital highlight around the eyes, clearly showcased on Alva Claire. Avoiding any sort of shimmer, I plan to achieve this with a totally clear skin gloss come spring.
Johanna Parv
I really want to give a special shoutout here to Johanna Parv, who sent models down the catwalk wearing absolutely no make-up whatsoever—a truly inspirational and trailblazing move across the Fashion Month calendar. Instead, skin was prepped and lifted using Facegym massage techniques and glow-boosting products (like Active Collagen Wonder Moisturiser) backstage.
NEW YORK
Proenza Schouler
Super-long, boho waves with a velvety, fluffy texture? Proenza Schouler, you know me well.
Ralph Lauren
Any runway that delivers both Christy Turlington and Naomi Campbell is a win—but the natural-looking, super-glossy skin at Ralph Lauren is what I'm most obsessed with.
Brandon Maxwell
I'm a sucker for a great bronzer, and I'm very into this placement—maximalist and low on the cheeks.
Prabal Gurung
New York Fashion Week has delivered a distinct lack of colour on lips—and I'm here for it. Fellow dry-lipped girls, it's time to dig out your lip balms because balmy lips are so in.
Tibi
This is basically one of my favourite make-up looks ever—it embraces what I like to call sand-kissed skin (rather than sun-kissed). Like you've spent the day at the beach and your skin is still flushed and sand-beaten.
Off-White
It has been a long time since I actually bothered reaching for highlight, but the supercharged highlight at Off-White has me reconsidering.
Jason Wu Collection
Matte skin for summer? Sign me up. There is something delightfully dry and deserty about a powdered, bronzed face in the warmer seasons, don't you think?
3.1 Phillip Lim
A white or nude liner on the waterline is a trick that every make-up artist I know swears by for achieving a bright, wide-eyed look—just like this one on the 3.1 Philip Lim runway.
Nanushka
Not glossy, but creamy, the complexions at Nanushka were soft, buttery and radiant—and it was courtesy of Omorovicza skin prep. “The new Soothing Salve was super nourishing and took down any redness or unevenness of tone. It left the skin hydrated and dewy,” says Fara Homidi, Lead Make-up Artist at the Nanushka SS25 Show. The new treatment launches later this month, and I for one can't wait to get my hands on it.
Sandy Liang
My favourite look from New York came via Sandy Liang. These soft pink lips are giving major noughties vibes, and I'm here for it. "Inspired by Sandy's designs, the make-up look perfectly mirrors the soft pink hues of her fabrics and the metallic sheen from one of her signature bags," says Romy Soleimani, Global Make-up Artist. "We blended two different Estée Lauder lip shades to craft a chalky pastel pink, applied in layers and pressed into the lips, appearing effortlessly imperfect. The metallic pink on the lips introduces a subtle, futuristic edge, while the skin radiates a healthy glow with glass-like sheen on the cheeks." The products used? Estée Lauder Pure Color Whipped Matte Lip Colors in Air Kiss and Social Whirl.
Maria McManus
These eye highlights combined with a bare-look complexion and a bold red lip? Perfection. The look also came via Soleimani for Estée Lauder. "Futuristic minimalism in beauty begins with great skincare. It's all about nurturing the skin with nourishing, energising products. Once the skin radiates its natural beauty, allowing the woman's true essence to shine through, I turn my attention to the finger details—details with intention, much like the thoughtful designs in Maria's collection. Whether it's a subtle highlight in the eyes or a bold red lip, every element serves a purpose," she says.
Estée Lauder Pure Color Envy Lip Oil was applied to eyes like a primer, and the silver shade in the Pure Color Envy Luxe Eyeshadow Quad in Grey Haze was added to inner corners for an icy finish.
Tommy Hilfiger
My eyes were on the hair at Tommy Hilfiger. Not sleek but also not a flyaway insight—it's smooth, polished, buttery hair that still leans into natural textures.
Christian Cowan
Bobs aren't going anywhere for SS25, and the cropped bobs at Christian Cowan were most certainly a moment.
Carolina Herrera
We haven't seen a lot of liner going on in recent years, but the perfectly executed feline flicks at Carolina Herrera make a strong case for a liner resurgence.
Coach
More often than not, catwalk beauty looks are totally unwearable, and this is never truer than when it comes to interpretations of grunge. For Coach SS25, however, we see a soft, wearable grungy look come through, and I can totally get on board with it.
Tory Burch
