The news that Neighbours had been cancelled – after 37 years on air – broke in March. But for those in the industry, the beginning of the end for the long-running soap came a long time ago – back in 2010, when Australia’s Network Ten made a decision that would end up haunting it.
“Ten made a strategic mistake – I think one of the biggest mistakes [it has made] in the last two decades, actually,” says Steve Allen, a longtime media analyst at Pearman Media, a Sydney-based agency that buys TV ad space.
