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TechRadar
Mike Moore

'It's just something that hasn't been there before': How INEOS Cycling is hoping Netcompany's PULSE AI will help it conquer its "blizzard of data" and sprint to victory

Netcompany INEOS launch.

The 2026 men’s cycling season has already served up a whole host of epic races and victories, and with the first grand tour of the year set to roll out next month as the Giro d’Italia starts in Bulgaria, teams are well underway with their preparations.

INEOS Cycling has recently announced a new five-year partnership with Netcompany, with the Danish tech giant taking on a role not only as title sponsor of the team, but providing its PULSE AI platform in a bid to push it to the next level.

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