It’s a simple matter of supply and demand: Sweltering summer days leave people craving a condensation-slicked bottle of soda or a tongue-dying multicolored popsicle. But today’s consumers are defying a fundamental rule of economics when it comes to staple summer treats: They’re not buying as much ice cream because it’s just too hot.
“If the weather is really hot, it’s not really good for business. It’s weird,” said Carlos Vazquez, a Mister Softee truck franchise owner for over a decade, in a CNN interview. “People don’t want to have to walk too much. It’s creamy and melts and you get dirty and you ask for the extra napkins.”
