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Digital Camera World
Digital Camera World
Rod Lawton

It's hip to be square with a Diana F+ camera, now back in Black Jack & CMYK editions

Lomography Diana F+ Black Jack and Diana F+ CMYK

These retro Diana F+ cameras come from the hipsters at Lomography, and bring back a celebrated medium format camera from the 1960s. But you can forget your Hasselblads, your Rolleiflexes and your Mamiyas. These are ultra basic, ultra-simple plastic snapshot cameras. Kitsch is king, and the more unpredictable the images, the better.

These cameras are not about image quality on a budget. They are about as far from the best medium format cameras as you can get. They are anti-tech, anti-culture, anti-quality – unless you consider creative quality as important as technical quality, which isn't a bad point.

And they are cheap. No, really cheap. They cost $89/£79 (around AU$150), and that includes a matching Diana+ Flash. This is the only bit of the kit that requires battery power, incidentally, and only a single AA cell at that.

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