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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Mike D. Sykes, II

It’s good to see Nike releasing Kobe sneakers again, but they’re totally doing it the wrong way

Things in the sneaker world move fast, man. One moment, everyone can be elated and overjoyed at the thought of a drop. The next moment? That joy can immediately be cut off by the smallest of details.

That’s exactly what happened with the return of the late Kobe Bryant’s sneaker line to Nike.

Bryant’s signature shoe line was lost in the shuffle after Vanessa Bryant and the Bryant estate cut things off with the company when Bryant’s original deal expired. Vanessa was looking for a “lifetime” deal for the estate and didn’t receive it, so she moved on.

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