
It’s 5pm on a Thursday in the heart of the City and various sets of finance bros and PR execs are celebrating the last day in the office before the weekend. Ties are off, conversation is flowing freely and someone’s just cracked a joke about asking ChatGPT to rewrite their Hinge profile.
But there are no pints in hand or cheese and onion crisps in this post-work hangout. Here at Sauna & Plunge on Shoreditch’s Tabernacle Street, the air is filled with an earthy scent of cedarwood, floor-to-ceiling plants line the room and there’s an ultra-chic pair of ice baths in the corner for when the heat gets too much. Sticky floors and overpriced drinks are out, fluffy white robes are in. Saunas, it seems, are no longer a footnote at the end of a gym session — they’re London’s hottest new hangout.