Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Business
Alex Lawson

‘It’s for the judge to decide’: Stelios Haji-Ioannou’s battle to defend his Easy brand

Stelios Haji-Ioannou sitting smiling on a chair for a formal photographic portrait
Apart from easyJet, Haji-Ioannou’s brand portfolio includes more than 100 ventures. Photograph: Bloomberg/Getty Images

Sir Stelios Haji-Ioannou practically makes a living from arguing. So the fact that our meeting, minutes in, has descended into a polite tussle is perhaps no surprise. The contentious issue at hand: the ­colour orange.

The easyJet founder and perpetual defender of the “easy …” brand prefix is preparing for his latest court showdown – this time with easyfundraising, a platform with a logo recently rebranded a cheery yellow.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.