Asked to picture a snake-oil salesman, most people would imagine a slimy character with superficial charisma travelling from town to town to hoodwink unsuspecting victims into lapping up all manner of lies.
It is an association Labour seems particularly keen to conjure in relation to the leader of Reform UK. Speaking at the party’s conference in Liverpool, Keir Starmer said Labour offered an alternative to the division and decline under the “snake-oil merchant” Nigel Farage.
