Last summer, Costco shoppers noticed something new on the big-box store’s shelves. For the low, low price of $62.99, preparedness-minded customers could snatch up what one food influencer called a “Costco apocalypse dinner kit”.
Think of the kit as a KFC-style bucket, but instead of fried chicken, it is stuffed with an emergency supply of 132 meals – including pouches of dehydrated macaroni and cheese, apple cinnamon cereal and chicken pot pie – promised to last up to 25 years in storage, or until the big one hits.
